Marketing Executive - Lincoln

Marketing & New Media
Ref: 355 Date Posted: Tuesday 01 Jun 2021
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Based on the outskirts of Lincoln this is a fantastic opportunity for a confident and capable person to join our clients expanding Marketing Team as a Marketing Executive.

Key Responsibilities

  • Content marketing:
  • Creating content like blogs, articles, social media posts, white papers, case studies, website copy and PR. SEO will be a key consideration when planning the content calendar.
  • Social Media: Use the client’s content plan, and industry news to create a content calendar across all relevant social media channels including outreach to influencers / partners.
  • Email marketing: Plan multi-touch email acquisition and nurturing programs with compelling calls-to-action.
  • Paid Digital and Social channels: Work closely with the wider marketing team and external agencies to create a programme of paid digital adverts to support specific content / vertical campaigns.
  • PR: Work with the wider marketing team and external agencies to raise company profile through organic and paid opportunities with relevant vertical publications.
  • Reporting: Keep track of your campaigns and activity through reporting and planning tools such as Notion, Basecamp and Hubspot and provide campaign reports for monthly senior management meetings.

Essential Skills

  • Previous experience in either a B2B or Tech marketing background (both would be desirable).
  • 3+ years marketing experience.
  • Can do attitude
  • A focus on quality and results in everything you do at pace.
  • Strong project management skills and the ability to manage multiple projects from concept to execution.
  • Strong copywriting skills and attention to detail.
  • A good understanding of the basics of SEO.
  • Experience in HubSpot or similar CRM / marketing automation / reporting platforms.
  • Experience in WordPress CMS.
  • Experience in Google Analytics.

Benefits

  • Competitive annual salary
  • Regular performance and salary reviews
  • On-going staff training and improvement programmes
  • 30 days holiday including bank holidays
  • Flexi-Time
  • Working from home time

Salary: Up to £28,000 – Dependant on Experience